Bethard Secures Zlatan Ibrahimovich as Ambassador in New Partnership

Breaking news of the popular football legend signing a new partnership deal with Swedish betting company Bethard has made headlines in the industry today. zlatan bethard

The Swedish footballer is one of the world’s most leading sports stars, renowned for his confidence and winning attitude. It was in fact these same qualities which led to his acquisition by Bethard. The company’s founder, Erik Skarp, confirmed that it was its ambitious outlook that led them to seal the deal.

Founded in 2009, Bethard is the place where “winners dare more”. This operator offers both a casino and sports betting platform, and has been attracting players from the Nordic markets for over a decade now. They also plan to expand to the UK and Danish markets over the coming year.

Bethard is located in Malta and is regulated by the national gaming watchdog, the MGA. It has shown unwavering commitment to its sense of team spirit, cincing the award for ‘Great Place to Work’ at this year’s International Gaming Awards.

Skarp announced the partnership earlier today and expressed his hopes that this will mean a new chapter for the future of the company.

The initial discussions came about when the two met in Manchester, where Zlatan was on the sidelines, recovering from a serious knee injury. The connection that was formed from this first meeting led to the current partnership.

Zlatan has a known history of turning down partnership deals so this naturally comes as a surprise to many. “I believe it’s about the way we approached him, the Bethard way, the people, our mindset and our aspirations. That’s where I think we managed to create a mutual interest,” Skarp went out, expressing that this partnership was about more than financial gain, saying that ulitmately Zlatan’s interest was piqued and his intentions matched, which led him to accept the offer.

Skarp also highlighted the fact that the deal was “more than just a signature”, revealing plans to develop the company’s sports betting platform to rival that of its more established peers.

Additionally, the future of the brand itself will take a turn for the lighter side, as talks with comedian and director Felix Herngren are also currently in the works. This will be in sharp contrast to the current image which exudes a no-nonsense rough and tough aura.

However, when probed, Skarp would not reveal exactly how much Bethard would be paying the superstar, simply saying that “only the best deal” would do for Zlatan. He did emphasise that the company would be using the partnership not just to expand its social media reach but also to continue boosting the quality of its products. “He is extremely committed to his own brand, which means we need to perform when working with him to create something great and I’m confident we can do this,” Skarp stated.

The international star recently joined LA Galaxy although there is no talk of his retirement on the horizon just yet. Meanwhile, Bethard is confident that both parties’ shared drive and ambitions will be just what is needed to boost the brand to a whole other level.


March 30, 2018 - Offer valid as of date published. T&Cs apply.

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